Doing Business in China


This course is available:        

Spring 2019 Semester 

Fall 2019 semester 

Spring 2020 semester (to be confirmed)


Course leaders:                     

Dr. Nathan Wang



5 ECTS (Semester programme)


More information:        


Course description

China, one of the fastest growing countries in the world, has great impact on the global economy. Since 2011, China has been the world's second largest economy after the United States. China’s economic importance has grown rapidly. In this course, we will explore China from several different aspects, such as culture, business environment, government policies, successful business stories, and business opportunities in China, …, etc. The knowledge learned from this course will assist students to understand China much more, especially in doing business in China and with Chinese companies.

The class format includes lectures, case studies, movie clips, and group discussion, as well as student presentation, etc. The content covers both quantitative and qualitative materials. We expect students’ active participation throughout the course. Students will work in groups to investigate business in China and present their findings. Besides normal lectures, special guest speakers or on-site tour may be arranged for further understanding of updated business status in China.

After completing the course, students should have good knowledge in doing business in China. It should provide students great help in business operation in China and with Chinese companies. The exercises of group projects will give students deeper understanding of special business cases in China. This will help students to learn not only academic knowledge but also business reality.



1. Attendance, Required Readings and In-class Discussion: Students must attend every lecture in person, and complete the assigned readings before classes. Students are encouraged to participate in class discussion actively.

2. Report and/or Quizzes: Everyone needs to submit a 3-page report and/or takes in-class quizzes.

3. Group Project Presentation: The main purpose of group presentation is to learn teamwork and to apply what students learned into practice. Students will be formed into a group of ~3-5 people. Each team needs to prepare a business plan to start a business in China. Each team member should be responsible for a section of the project, and the whole team should work on a consistent plan. Students are encouraged to participate in active discussion



Attendance, required reading and in-class discussions    33%

Reports and quizzes                                                          33%

Group Projects and Final Exam                                         34%



Course Requirements

·         Attendance during all sessions

·         Active participation in lectures and tutorials

·         Participation in the group presentation.

·         Participate in the final exam




A course reader will be distributed before the start of the course


Resume Course Director / Lecturer

Dr. Nathan Wang is Managing Director of Angel Clouds Advisory Board, and President  & CEO of 2E Solutions. He has more than twenty years experience in product development and business management, including turning multiple troubled businesses into profits. Wang obtained his M.Sc. and Ph.D. in Electrical Engineering from Michigan State University, USA. He has taught on Global Supply Chain Management, Doing Business in China, and Management & Strategy at Fudan University and other organizations for years.


Dr. Wang was Asia General Manager of End-to-End Solutions in Motorola; Senior VP of Inventec Corp.; and VP of Hybrid Networks. Besides, Wang served as vice chairman of InfoComm committee, American Chamber of Commerce in Shanghai (2004).


Dr. Wang led the teams to design and to launch the world's first smart phone (1999), the world's first wireless application download service (2002), and the world's first Linux smart phone (2003). Dr. Wang was also named as the “Father of Smart Phones” when he worked in Motorola.



Course schedule





Introduction of China

China vs. US /Euro/World
     Difference in Business
     Difference in Cultures


Understanding of China

Geographically Business Differences   within China


China Manufacturing &   Marketing

Business in China (1):
     Sales/Marketing, …, etc.


Knowing the Policy of   China 

 China’s 5-Year Plan


The Rise of China

Economy, Technology, &   Culture


China R&D and HR

Business in China (2):
     HR, R&D


Chinese Culture

Chinese Culture & Its   impact on Business


Business Opportunities in China   (1) :



Business Opportunities in China   (2):

Multi-National  Companies


   China Business &
  China Business Case Study

   China Business &
  China Business Case Study


   China Business &
  China Business Case Study

   China Business &
  China Business Case Study


Group Project Presentation 1


Group Project Presentation 2


Networking & Partnership

Networking, Alliance, &   Partnership