PROGRAMME/Courses overview

Business

Doing Business in China

 

This course is available:        

Spring Semester (course starts: March 2018-03-14, course ends: June 2018)

Summer Sessions (course starts: July 9, 2018-03-14, course ends July 20, 2018)

Fall semester (course starts: September 2018, course ends: December 2018)

 

Course leaders:                     

Dr. Nathan Wang

                  

Credits:                           

4 ECTS (Summer Sessions)

5 ECTS (Semester programme)

 

Course fees Summer Sessions:    

13.200 CNY

 

More information:                

studyinchina@edvance-international.com

 

Apply now:

https://www.utrechtsummerschool.nl/courses/business/doing-business-in-china

 

Course description

China, one of the fastest growing countries in the world, has great impact on the global economy. Since 2011, China has been the world's second largest economy after the United States. China’s economic importance has grown rapidly. In this course, we will explore China from several different aspects, such as culture, business environment, government policies, successful business stories, and business opportunities in China, …, etc. The knowledge learned from this course will assist students to understand China much more, especially in doing business in China and with Chinese companies.


The class format includes lectures, case studies, movie clips, and group discussion, as well as student presentation, etc. The content covers both quantitative and qualitative materials. We expect students’ active participation throughout the course. Students will work in groups to investigate business in China and present their findings. Besides normal lectures, special guest speakers or on-site tour may be arranged for further understanding of updated business status in China.


After completing the course, students should have good knowledge in doing business in China. It should provide students great help in business operation in China and with Chinese companies. The exercises of group projects will give students deeper understanding of special business cases in China. This will help students to learn not only academic knowledge but also business reality.

 

Examination

1. Attendance, Required Readings and In-class Discussion: Students must attend every lecture in person, and complete the assigned readings before classes. Students are encouraged to participate in class discussion actively.

2. Report and/or Quizzes: Everyone needs to submit a 3-page report and/or takes in-class quizzes.

3. Group Project Presentation: The main purpose of group presentation is to learn teamwork and to apply what students learned into practice. Students will be formed into a group of ~3-5 people. Each team needs to prepare a business plan to start a business in China. Each team member should be responsible for a section of the project, and the whole team should work on a consistent plan. Students are encouraged to participate in active discussion

 

Grading

Attendance, required reading and in-class discussions    33%

Reports and quizzes                                                          33%

Group Projects and Final Exam                                         34%

 

 

Student profile/target group

Students of the social sciences, including economics and business, political sciences, European studies, history, culture studies and sociology. A wide range of interests will help, but no specific expertise is required.

 

Course Requirements

·         Attendance during all sessions

·         Active participation in lectures and tutorials

·         Participation in the group presentation.

·         Participate in the final exam

 

 

Reading

A course reader will be distributed before the start of the course

 

Course structure

The course comes with lecture sessions in the morning, after which one part of the afternoons is used for the discussion of exercises. The second part of the afternoon is used for self-study and project work.

 

Application deadline

1 June 2018

 

Apply now:

https://www.utrechtsummerschool.nl/courses/business/doing-business-in-china

 

Resume Course Director / Lecturer


Dr. Nathan Wang is Managing Director of Angel Clouds Advisory Board, and President  & CEO of 2E Solutions. He has more than twenty years experience in product development and business management, including turning multiple troubled businesses into profits. Wang obtained his M.Sc. and Ph.D. in Electrical Engineering from Michigan State University, USA. He has taught on Global Supply Chain Management, Doing Business in China, and Management & Strategy at Fudan University and other organizations for years.

 

Dr. Wang was Asia General Manager of End-to-End Solutions in Motorola; Senior VP of Inventec Corp.; and VP of Hybrid Networks. Besides, Wang served as vice chairman of InfoComm committee, American Chamber of Commerce in Shanghai (2004).

 

Dr. Wang led the teams to design and to launch the world's first smart phone (1999), the world's first wireless application download service (2002), and the world's first Linux smart phone (2003). Dr. Wang was also named as the “Father of Smart Phones” when he worked in Motorola.

 

 

Course schedule

 

Lecture


Contents

1

Introduction of China

China vs. US /Euro/World
     Difference in Business
     Difference in Cultures

2

Understanding of China

Geographically Business Differences   within China

3

China Manufacturing &   Marketing

Business in China (1):
     Manufacturing
     Sales/Marketing, …, etc.

4

Knowing the Policy of   China 

 China’s 5-Year Plan

5

The Rise of China

Economy, Technology, &   Culture

6

China R&D and HR

Business in China (2):
     HR, R&D

7

Chinese Culture

Chinese Culture & Its   impact on Business

8

Business Opportunities in China   (1) :

E-commerce

9

Business Opportunities in China   (2):

Multi-National  Companies

10

   China Business &
  China Business Case Study

   China Business &
  China Business Case Study

11

   China Business &
  China Business Case Study

   China Business &
  China Business Case Study

12

Group Project Presentation 1


13

Group Project Presentation 2


14

Networking & Partnership

Networking, Alliance, &   Partnership